Mar 26, 2018
It’s Women’s History Month, and
as we celebrate the trailblazers, historians, and up-and-comers, I
think it’s timely to speak about women supporting women. My guest
this week, Elayne Fluker, has built a brand and business around
this concept. She is the creator and host of the
Support is Sexy
podcast, a podcast dedicated to
featuring women entrepreneurs and their stories.
Although her podcast is about
entrepreneurship, Elayne also created a forum to serve as a
meeting place where like-minded, creative, and talented women can
collaborate, share, uplift, and support one another. Elayne
discusses her own journey into entrepreneurship after having a
successful and lucrative career as a media specialist, including
how she made her leap and what she’s learned along the
way.
She also provides a host of
great tips on ways to market content to increase your following as
well as how to market yourself. Forty-minutes of goodness coming
your way.
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ANDROID
- Elayne has worked in media for more
than 20 years
- Started career working in print media for magazines; first
internship was at Essence; she was a junior editor and assistant
for Susan Taylor
- Passionate about creating a space for women to share their
stories, which is why she created her podcast (Support is
Sexy) and Facebook mastermind group
- The Support is Sexy idea is about empowering women to
know and believe that having it all doesn’t mean doing it all
alone
- Has been a full-time entrepreneur since 2014; her last position
was with Martha Stewart Living, where she
was managing director for the Martha Stewart and
Martha Stewart Weddings websites
- We discuss what to consider when contemplating making the leap
from a 9-to-5 job to becoming a full-time entrepreneur
- Elayne often asks her clients: “How can you package what you’re
already doing?”
- In 2015, she took a personal development workshop called
“Momentum,” during which she found that the two most difficult
things for successful folks to ask for were love and support
- She began saying “support is sexy,” which was often received
positively, and she decided to use the phase as the name for her
podcast
- Support and collaboration is a pillar of her business
- We discuss charging what you’re worth
- Tips for creating a following:
- Be consistent; show up when you say you’re going to show
up
- Let people know about your business; ask people to tell other
people
- If you have a group, make sure you welcome new members (it
helps it make it a friendly space)
- Social media: share as much as possible and engage (remember
you don’t have to be everywhere)
- Tip: Make sure you build your own platform; drive people back
to your website
- Tip: Build your email list by developing offerings (i.e.
guides)
- Advises that if you’re looking to get more press, consider
being on other podcasts, local stations (tv and radio), and local
events at the chamber of commerce (i.e. teach a class)
LINK LOVE
Website: elaynefluker.com
Website: girlonpodcast.com
Podcast: Support is Sexy
Tumblr: elaynefluker.tumblr.com
Instagram: @elaynefluker
Facebook: elaynefluker
Twitter: @elaynefluker
YouTube: Elayne Fluker
WHERE’S NACHE’
Website: nachesnow.com
Facebook: studio78podcast
Instagram: @nachesnow
Youtube:
Nache Snow
Twitter: @nachesnow
LinkedIn: nachesnow
Podcast:
Studio 78
Pinterest: Tallook
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The post 51. Why Building a Community on Your Platform is
Important + The Importance of Support appeared first on
Nache’ Snow -
Resources for Creative Entrepreneurs | Studio 78 Podcast |
Entrepreneur, Maker + Queen of Side Hustles.